Elaine Pofeldt is an independent journalist and speaker who specializes in careers and entrepreneurship. She is author of the new book The Million-Dollar, One-Person Business (Random House, January 2018), where she looks at how entrepreneurs are scaling to $1 million in revenue prior to hiring employees.  

Upcoming events: 

October 24, Brooklyn, NY

Event: #imakealiving powered by FreshBooks
When: Wednesday, October 24th, 6:30 PM – 10:00 PM EDT
Where: 501 Union – 501 Union Street, Brooklyn, New York 11231, United States

Details: The #imakealiving events bring together an eclectic group of small business owners for a lively, candid and often hilarious conversation. Part small business boot camp, part group therapy with a special keynote at the end, you’ll leave feeling inspired and motivated. Plus, you’ll get lots of actionable insights to take you and your business to the next level. #imakealiving will take place in the evening, which includes a networking social following the main event with drinks and food for everyone attending! We are delighted to announce that we have also partnered with The Babysitting Company to provide free on-site care for any parent that wants to use this service.
Cost: The #imakealiving event is free to attend! After all, seeing you thrive is all the payment we need.

Don’t Miss Out!

  • Our rocking panel is sure to inspire
  • Meet, mingle and share stories with other small business owners
  • Meet us – your new best friends from FreshBooks!
  • Most importantly, receive valuable extra resources and information to help your business thrive
  • The #imakealiving Guest Speakers:

Stacy Berman: A pioneer in the fitness industry, Stacy created the first all year outdoor boot camp in NYC back in 1999. Called a “NYC fitness icon” by Forbes Magazine, Stacy trail-blazed the way for the global boutique fitness craze we see today. Soon after she created the first boot camp in NYC, Stacy realized food was the foundation for a sound mind in a sound body. She threw herself into nutrition by becoming a certified nutrition specialist and started The System to achieve a higher, more meaningful level of health and fitness.

Rachel CharlupskiThe babysitting- savvy visionary at the helm of The Babysitting Company, Rachel operates her network of more than 1,200 sitters to provide world-renowned services to loyal clients and families. Her extensive team of highly professional, personally screened, certified and exceptional babysitters, nannies and caregivers are recognized for unparalleled professionalism, friendliness, flexibility, certifications and loving creativity.

Iris ScottAn oil finger painter, Iris’ vibrant creations have been featured in Forbes, Barron’s, Business Insider, USA Today, NowThis, CBS New York and American Art Collector Magazine. Several galleries carry Iris’ originals and her collectors have included Microsoft, Coca-Cola, Children’s Hospital and Swedish Medical Centers.

Kelly Lester is a singer and actress with over three decades of stage, film, and TV credits (www.KellyLester.com). She is also a successful entrepreneur with no formal business training.

In 2009 she founded her second company, www.EasyLunchboxes.com, which was born from her frustration with packing lunches for her three school-age daughters. With no money for advertising, Kelly turned to word-of-mouth marketing via social media. Her tagline, Pack Lunches Fast, struck a chord with her audience. She quickly grew her sales to over 1M per year via positive blog reviews and lots of "likes".

EasyLunchboxes compartmentalized containers and cooler bags have been top-sellers on Amazon since 2011, and her "seller success story" was prominently featured on Amazon's homepage. As a solo mompreneur with no employees, Kelly enjoys personally communicating daily with her fans and followers on all social platforms. She relishes the true friendships she's made and the enthusiastic support she receives from her online community, which has grown to nearly half a million strong.

Colin and Angie Raja tapped into their passion for Crossfit and recreational boxing to start RIMSports two years ago. Their Amazon store sells sporting goods and fitness accessories out of Kew Gardens, Queens. Noticing that much of the available gear was in drab colors, they introduced their best-selling fitness gloves in several bright colors they thought would appeal to women, plus a men’s line. They left their six-figure jobs in NYC to work on their business full-time and pursue their dreams of financial independence.

Steve Ferreira is CEO of Ocean Audit. His high-revenue, one-man business, founded in 2004, helps large retailers and other clients audit ocean freight invoices for costly mistakes. A previous audit company he founded, TradeCheck, was acquired by Profit Recovery Group, a publicly-traded firm, in 1997, and he stayed on as an executive for several years before founding Ocean Audit.

October 26, New York

Get practical, actionable advice from an amazing lineup of women leaders. Elaine will be speaking on the Pitch the Media panel. 

Conference overview

Register: She Leads Conference

Use code SPEAKER18 to save $70 on registration fee. 

November 14, Austin, Texas
Details coming soon on this panel in the FreshBooks #imakealiving series

November 16, South Carolina
Women's Business Center of SC
Details coming soon on this keynote. 






 As a senior editor at Fortune Small Business magazine, she was twice nominated for the National Magazine Award for her feature stories. Her work has appeared in FORTUNE, Money, CNBC, Inc., Forbes, Crain’s New York Business and many other business publications and she is a contributor to the Economist Intelligence Unit. 

 Elaine is also available to help clients with projects such as blogging, ghost writing, white papersreports, ebooks, custom content, academic editing, and proposal writing and editing at Elaine Pofeldt, LLC. Having built traffic Fortune Small Business Online from a fledgling site to one with 2 million to 5 million page views a month, she frequently draws on her experience to help clients improve their online presence. Her approach is to use simple but effective editorial techniques to maximize a site's appeal and impact, working in conjunction with designers, developers and others on the client's web team.

Planning an entrepreneurship competition or other small-business-related event? Elaine can help. She founded Fortune Small Business's national Business Plan Competition and ran it for five years. She has also been a judge in the Crain's New York Business Perfect Pitch Competition at Columbia Business School and Rutger's University's business plan competition. An experienced moderator, she has run panel discussions for New York Entrepreneurship Week and the Crain's Top Entrepreneurs and Best Places to Work competitions.

To contact Elaine at Elaine Pofeldt, LLC, please use the contact form.