Elaine Pofeldt is an independent journalist who specializes in writing about careers and entrepreneurship. As a senior editor at Fortune Small Business magazine, she was twice nominated for the National Magazine Award for her feature stories.
She went freelance in October 2007 and has since written for publications including Fortune, Money, Inc., Forbes, CNBC, CBS Moneywatch, BNET, MSN, Global Trade, Working Mother, Good Housekeeping, GO Magazine, and a variety of other print and online publications. At Crain's New York Business, she is a contributing editor, focused on the weekly's small business coverage. She writes a how-to column and one on startups, called Startup Scene. At Fortune, she writes a column called David vs. Goliath, looking at small companies that are taking on giant competitors.
Elaine is also available to help clients with projects such as blogging, ghost writing, white papers, reports, ebooks, custom content, academic editing, and proposal writing and editing at Elaine Pofeldt, LLC. Having built traffic Fortune Small Business Online from a fledgling site to one with 2 million to 5 million page views a month, she frequently draws on her experience to help clients improve their online presence. Her approach is to use simple but effective editorial techniques to maximize a site's appeal and impact, working in conjunction with designers, developers and others on the client's web team.
Planning an entrepreneurship competition or other small-business-related event? Elaine can help. She founded Fortune Small Business's national Business Plan Competition and ran it for 5 years. She has also been a judge in the Crain's New York Business Perfect Pitch Competition at Columbia Business School and Rutger's University's business plan competition. An experienced moderator, she has run panel discussions for New York Entrepreneurship Week and the Crain's Top Entrepreneurs and Best Places to Work competitions.
To contact Elaine at Elaine Pofeldt, LLC, please use the contact form.